Built Minecraft Marketplace content systems and production pipelines for creators.
From idea to cohesive execution.
I operate across the full product. I help teams define the work, build the systems behind it, and tighten the final feel so the product ships polished and scales cleanly with repeated updates.
I work end to end with teams to design, build, and ship products that feel cohesive, polished, and built to scale.
Founder / OperatorAt BIG Games, I helped shape and operate updates for Pet Simulator at 1.5M+ concurrent-player scale. My work covered feature structure, design docs, art integration, UI and UX, content balance, and release polish.
I also built dashboards, APIs, and internal tooling that helped the team move faster. I am comfortable scaling the execution around the product, from hiring artists to tightening quality and making sure the result feels coherent rather than stitched together.
Built Minecraft Marketplace content systems and production pipelines for creators.
Developed competitive platform systems for Apex Legends tournaments and internal tooling.
Founded and built a competitive esports platform with matchmaking, stats, and events.
Helped scale one of the early Minecraft server networks and the systems around it.
What I help teams build.
I work best where product thinking, implementation, and operational structure all need to line up.
Product and Live Ops Direction
Shape the product so updates feel intentional, polished, and easier for the team to ship.
Tooling and Data Dashboards
Build the internal systems that help teams move faster and make better decisions.
Team Scaling and Creative Direction
Scale the execution side of the work while keeping direction and quality aligned.
Products I have built.
A few examples of focused products and systems work across gaming, analytics, and creator ecosystems.
Pet Simulator
Owned vision and execution for 60+ weekly updates across Pet Simulator X and PS99 — design docs, art direction, UI, and release polish at 1.5M concurrent-player scale.
CinemaCraft
Produced 500+ Minecraft videos generating billions of views for YouTube's biggest gaming creators including PrestonPlayz and BriannaPlayz.
Marketplace
Built 10+ Minecraft Marketplace maps from concept to release, partnering with top creators like PrestonPlayz to generate $1.7M+ in revenue.
Brawl
Built and scaled a Minecraft server network with 4.5M+ unique players, 9 game modes, and a 47K-member forum community over 6+ years of operation.
MinecraftPal
Marketplace analytics and discovery platform for Minecraft creators and publishers.
RobloxPal
Analytics platform tracking Roblox sponsored experiences, campaign trends, and market movement.
I care about how the whole thing comes together -
the structure, the details, and the final feel.
That can mean product structure, creative direction, and the systems behind it. The goal is to make the final product feel cohesive and ready for repeated live-service updates.
Get in TouchHow I work.
I am most useful when there is already momentum and the next step is making the work sharper, faster, and more coordinated.
Understand the product
I look at the goals, audience, workflows, and bottlenecks to find where the product feels weak.
Create the structure
I organize priorities, docs, and systems so the team can execute with less friction.
Build what helps most
That may be dashboards, tooling, UX improvements, feature planning, or direct product work.
Refine the final feel
I stay detail oriented through the finish line so the product feels cohesive in practice.
Who I work best with.
The strongest fit is usually a small team with real traction, real constraints, and a product that is already under scale pressure.
Game studios
Studios building live-service games that need better update structure, retention systems, or tooling.
Creator platforms
Platforms built around creators, marketplaces, or sponsorships where the signals are messy.
Small focused software businesses
Founders turning niche ecosystem pain into tighter products with clearer execution.
Operators under scale pressure
Teams already moving fast who need more structure, insight, and leverage to keep up cleanly.
Have a platform that needs better systems?
I work best on products that need strong thinking and strong execution, whether that means planning updates, tightening UX, building tooling, directing art, scaling the team, or making the whole thing feel more polished and aligned.