SpongeBob Collaboration
Nickelodeon partnership bringing TITANIC SpongeBob and HUGE Mr. Krabs and Patrick Star pets into Pet Simulator 99.
Owned each update's vision and execution across Pet Simulator X and PS99 at BIG Games — writing design docs, structuring content, directing art, designing UI, and shipping weekly to 1.5M concurrent players.
What started as weekly Saturday updates snowballed into retail shelves, brand partnerships, and industry recognition.
Nickelodeon partnership bringing TITANIC SpongeBob and HUGE Mr. Krabs and Patrick Star pets into Pet Simulator 99.
Pet Simulator toys included in McDonald's Happy Meals nationwide, with 9 different pet figures across two waves.
Physical merchandise with exclusive DLC codes placed on major retail shelves nationwide, licensed by PhatMojo.
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Official merch line sold through BIG Games shop, Amazon, Walmart, and Etsy — Dragon, Dolphin, Strawberry Corgi, and more.
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Won the Roblox Developer Conference Innovation Award. Post Malone accepted on behalf of the team.
Pet Simulator 99 hit 100 million visits within its first week of launch on December 1, 2023. Currently at 2.3B+ total.
I wrote the design docs, structured each release, managed art integration, and made sure every update shipped cohesive.
I also built internal tools and analytics dashboards behind the scenes.
Beyond the updates, I built production tooling and data APIs that helped the team move faster and make better decisions. I bring the same ownership to every product I work on.